Request use of our logos
Ingrid BrayCorporate Communications and Brand Manager
Our logos must not be changed or recreated in any way. This rule also applies to core product logos. Always use approved artwork when applying any of the company branded logos.
White logos
BMJ small white logo
For help, email: bmjbrandteam@bmj.com
Negative and positive logo application
Our company logo has been reproduced in a variety of colourways to suit all applications and allow design flexibility.
Where possible we use the positive master logo and the white master logo. We don’t prioritise between these versions as their use should be determined by the media to which they they are applied. We never place logos in a box.
Both digital and print file formats are available from the brand toolkit, the company website or staff intranet brand centres.
Both the positive master logo and the white master logo can be used over imagery as long as clear legibility is retained. When applied over imagery the positive master logo is preferred, only if there is not enough contrast against the image should the white master logo be used.
The black master logo should be used when print reproduction is limited.
BMJ blue logos
BMJ logo
BMJ small logo positive RGB
